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ADVANCED Experience Search
Canadian Travel Itineraries
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Frequently Asked Questions
What is learning & enrichment travel?
Who are Network members?
Who are Network Travel Trade Partners?
Who are Network Consumers?
What kind of travel experiences can be found in the CETN directory?
What is the Canadian Experience Travel Network?
Who are Network Consumers?
How is the Canadian Experience Travel Network
What are the benefits in becoming a member?
How much does it cost to join?
How do I become a Travel Trade or Media Partner?
Who are Network members?
•Provincial, territorial and regional Destination Marketing Organizations (DMO’s)
•Cities and Resorts
•Local, Regional, National & International Tour Operators
•Inbound travel agent/operators
•Incentive and special event planners
•Accommodation facilities with packaged experiences
•National, provincial, regional and local parks, museums, interpretation centres, galleries
•National, provincial, regional and local festivals, attractions and events
•Product clubs
•Tourism related businesses
•Day tour operators, guides, and local resource experts
•Wineries, cooking schools, gardens and agricultural businesses
•Educational organizations and language schools
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Who are Network Travel Trade Partners?
•Inbound tour operators
•Travel Agents
•Incentive and special event planners
•Regional, National & International Tour Operators
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Who are Network Consumers?
The Network internet website is designed as a travel directory & information resource for domestic and international travel consumers. The target markets can be defined as:
•Independent travellers
•Escorted coach travellers
•Cruise ship travellers
•Corporate & incentive groups
•Alumni groups
•School groups and special interest groups
•Seniors (65+)
•Matures & Baby boomers (45 to 64)
•Young adults (18 to 44)
•Families with children (>18)
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What is the Canadian Experience Travel Network?
A leading edge national travel network committed to promoting Canada domestically and internationally as the best destination for year-round learning and enrichment vacations. Network initiatives include a business-to-business and consumer website, a member database, marketing, research, product and quality assurance development, communications, education and leadership.
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Who are Network Consumers?
The Network internet website is designed as a travel directory & information resource for domestic and international travel consumers. The target markets can be defined as:
•Independent travelers
•Escorted coach travelers
•Cruise ship travelers
•Corporate & incentive groups
•Alumni groups
•School groups and special interest groups
•Seniors (65+)
•Matures & Baby boomers (45 to 64)
•Young adults (18 to 44)
•Families with children (>18)
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How is the Canadian Experience Travel Network marketed?
Marketing activities vary according to each business sector and rely mostly on e-marketing, telemarketing and direct mail. The Network advertises through select publications, direct mail marketing, e-newsletters, press releases, reciprocal web links, trade shows, conferences, and partnerships with industry organizations.
There are three business sectors which the Network markets to:
•Enrichment Travel Suppliers
•Travel Trade
•Media
In 2003, the Network expanded their reach with the launch of a business-to-consumer website that is directly exclusively to the travel consumer.
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What are the benefits in becoming a member?
•Access research in market trends for your product development
•Receive experienced guidance for developing new products and enhancing existing ones
•Enhance your Internet presence through visibility and links on the Network website
•Quickly and affordably deliver your products and services to international markets via a business-to-business website
•Secure new business leads generated through Network marketing efforts
•Network with members creating stronger partnerships and new business opportunities
•Increase market reach through joint marketing initiatives
•Expand skills through professional development, training workshops and tools
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How much does it cost to join?
Membership fees are payable annually on April 1. For members who join after April 1, the annual membership fee will be pro-rated, based on the date of application approval. The fee varies between business sectors, based on the size of the organization and the scope of their offerings in Canada and also relates to the amount of coverage the members receive on the Network website. Click here for membership rates.
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How do I become a Travel Trade or Media Partner?
Click here to become a travel trade partner.
Click here to beome a media partner.
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