Frequently Asked Questions
What is the Canadian Experience Travel Network?
What is learning & enrichment travel?
What is the Canadian Experience Travel Network website?
Who are Network members?
Who are Network Travel Trade Partners?
Who are Network Consumers?
How is the Canadian Experience Travel Network marketed?
What are the benefits in becoming a member?
Can I speak with an existing member for testimony?
How much does it cost to join?
What’s the difference between a Partner and a Member?
How do I become a Travel Trade or Media Partner?
What is the Canadian Experience Travel Network?
A leading edge not-for-profit national travel Network committed to promoting Canada domestically and internationally as the best destination for year-round learning and enrichment vacations. Network initiatives include a business-to-business and consumer website, a member database, marketing, research, product and quality assurance development, communications, education and leadership.
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What is learning & enrichment travel?
Learning and enrichment travel refers to vacations with authentic, hands-on or interactive learning experiences featuring themes such as adventure, agriculture, anthropology, archeology, arts, culture, cuisine, education, forestry, gardening, language, maritime, mining, nature, science, spirituality, sports, wine, and wildlife to name a few!
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What is the What is the Canadian Experience Travel Network website?
The Network website is composed of four interdependent websites: a consumer and travel agent retail website, two business-to-business extranet sites for travel trade partners and media partners, and an intranet for Network members. Each website has its own unique target markets and user specific information.
The website is:
•A website which allows the user to discover experiences online by theme, destination or activity type.
•A ‘one-stop’ service for travel providers, travel trade, media, and the consumer to find experiential tourism products and services in Canada.
•Industry specific search engine and directory for in depth profiles on members and their experience offerings.
•Relational database management system.
•Online resource for industry information & education for members and partners.
•Networking and communication tool for members and partners.
•Marketing tool for business development and promotion.
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Who are Network members?
•Provincial, territorial and regional Destination Marketing Organizations (DMO’s)
•Cities and Resorts
•Local, Regional, National & International Tour Operators
•Inbound travel agent/operators
•Incentive and special event planners
•Accommodation facilities with packaged experiences
•National, provincial, regional and local parks, museums, interpretation centres, galleries
•National, provincial, regional and local festivals, attractions and events
•Product clubs
•Tourism related businesses
•Day tour operators, guides, and local resource experts
•Wineries, cooking schools, gardens and agricultural businesses
•Educational organizations and language schools
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Who are Network Travel Trade Partners?
•Inbound tour operators
•Travel Agents
•Incentive and special event planners
•Regional, National & International Tour Operators
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Who are Network Consumers?
The Network internet website is designed as a travel directory & information resource for domestic and international travel consumers. The target markets can be defined as:
•Independent travelers
•Escorted coach travelers
•Cruise ship travelers
•Corporate & incentive groups
•Alumni groups
•School groups and special interest groups
•Seniors (65+)
•Matures & Baby boomers (45 to 64)
•Young adults (18 to 44)
•Families with children (>18)
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How is the Canadian Experience Travel Network marketed?
Marketing activities vary according to each business sector and rely mostly on e-marketing, telemarketing and direct mail. The Network advertises through select publications, direct mail marketing, e-newsletters, press releases, reciprocal web links, trade shows, conferences, and partnerships with industry organizations.
There are three business sectors which the Alliance markets to:
•Enrichment Travel Suppliers
•Travel Trade
•Media
In 2003, the Network launched a business-to-consumer website that is directly exclusively to the travel consumer.
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What are the benefits in becoming a member?
•Access research in market trends for your product development
•Receive experienced guidance for developing new products and enhancing existing ones
•Enhance your Internet presence through visibility and links on the Network website
•Quickly and affordably deliver your products and services to international markets via a business-to-business website
•Secure new business leads generated through Alliance marketing efforts
•Network with members creating stronger partnerships and new business opportunities
•Increase market reach through joint marketing initiatives
•Expand skills through professional development, training workshops and tools
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Can I speak with an existing member for testimony?
Yes. We have 35+ Founding Members who would be happy to share their testimony with you.
For an alphabetical listing of all members click here or e-mail admin@cetn.ca for more information.
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How much does it cost to join?
Canadian Experience Travel Network Partners are representatives from the travel trade (primarly tour operators) and media who are interested in using the Network directory for their research, product development, finding new Canadian suppliers and destinations, and accessing helpful information. This is a free service to qualified media and travel trade personnel.
Network Members are those organizations that wish to promote their products, services or destinations to the travel trade, media and consumer. This is a paid for membership that allows members access to the intranet website network and corresponding online services as well as the ability to profile their services and experiences online to the travel trade, media and consumer. They also have links from the Network website to their own website. Tour Operator partners may use the website as a travel partner, however should they wish to showcase their own packages to travel agents and consumers, they must join the Network as a member.
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What’s the difference between a Partner and a Member?
What is the Canadian Experience Travel Network Partners are representatives from the travel trade (primarly tour operators) and media who are interested in using the Network directory for their research, product development, finding new Canadian suppliers and destinations, and accessing helpful information. This is a free service to qualified media and travel trade personnel.
Members are those organizations that wish to promote their products, services or destinations to the travel trade, media and consumer. This is a paid for membership that allows members access to the intranet website network and corresponding online services as well as the ability to profile their services and experiences online to the travel trade, media and consumer. They also have links from the Alliance website to their own website. Tour Operator partners may use the website as a travel partner, however should they wish to showcase their own packages to travel agents and consumers, they must join the alliance as a member.
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How do I become a Travel Trade or Media Partner?
Click here to become a travel trade partner.
Click here to beome a media partner.
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